{"id":1056,"date":"2022-05-17T13:39:27","date_gmt":"2022-05-17T13:39:27","guid":{"rendered":"https:\/\/turismonoar.com.br\/?p=1056"},"modified":"2022-05-17T13:39:29","modified_gmt":"2022-05-17T13:39:29","slug":"unwto-lanca-programa-de-futuros-digitais-para-pmes","status":"publish","type":"post","link":"http:\/\/turismonoar.com.br\/index.php\/2022\/05\/17\/unwto-lanca-programa-de-futuros-digitais-para-pmes\/","title":{"rendered":"UNWTO LAN\u00c7A PROGRAMA DE FUTUROS DIGITAIS PARA PMES"},"content":{"rendered":"\n<p>A OMT anunciou o lan\u00e7amento do <strong>Programa Futuros Digitais<\/strong>, projetado para acelerar a ado\u00e7\u00e3o de novas tecnologias entre as empresas de turismo.<\/p>\n\n\n\n<p>Desenvolvida em colabora\u00e7\u00e3o com algumas das principais empresas de tecnologia, finan\u00e7as e neg\u00f3cios do mundo, como a Mastercard, a iniciativa \u00e9 focada em pequenas e m\u00e9dias empresas (PMEs), que representam 80% de todas as empresas de turismo.&nbsp;A UNWTO visa alcan\u00e7ar pelo menos 1 milh\u00e3o de PMEs de turismo durante a vig\u00eancia do Programa, fornecendo-lhes as habilidades e conhecimentos fundamentais necess\u00e1rios para aproveitar o poder das tecnologias novas e emergentes.<\/p>\n\n\n\n<p>O secret\u00e1rio-geral da OMT, Zurab Pololikashvili, diz: \u201cAs pequenas empresas s\u00e3o a espinha dorsal do turismo.&nbsp;O Programa Futuros Digitais os ajudar\u00e1 a se recuperar dos impactos da pandemia e impulsionar o setor, impulsionado pela inova\u00e7\u00e3o e novas tecnologias.\u201d<\/p>\n\n\n\n<p>A fim de fornecer \u00e0s PMEs orienta\u00e7\u00f5es e ferramentas personalizadas, o&nbsp;<strong>Programa \u00e9 constru\u00eddo sobre uma Ferramenta de Diagn\u00f3stico de Prontid\u00e3o Digital<\/strong>&nbsp;que compara as PMEs em cinco dimens\u00f5es digitais principais \u2013 <strong>Conectividade, Crescimento dos Neg\u00f3cios, Com\u00e9rcio Eletr\u00f4nico, Big Data e An\u00e1lise e Pagamentos e Seguran\u00e7a<\/strong>.&nbsp;O evento de lan\u00e7amento, realizado na IE Tower em Madrid, contou com a presen\u00e7a de cerca de 200 participantes, incluindo os Embaixadores em Espanha dos Estados Membros da OMT, bem como Ag\u00eancias de investimento e promo\u00e7\u00e3o e as pr\u00f3prias PME.<\/p>\n\n\n\n<p>\u00a0UNWTO \u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A OMT anunciou o lan\u00e7amento do Programa Futuros Digitais, projetado para acelerar a ado\u00e7\u00e3o de novas tecnologias entre as empresas<\/p>\n","protected":false},"author":1,"featured_media":1057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - 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